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MARKETING PLAN
Contact
Like what you see? Get in touch to learn more.
LOCAL EXPOSURE
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A custom property web page will be created
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A detailed description of the property with color photographs and a link to the web page will appear in the SWFL Board of Realtors Multiple Listing Service
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A custom e-mail blast with photos and a link to the property web page will be sent to several thousand agents (encompasses all major real estate offices in SWFL)
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With the owner's permission, an Open House for the entire Brokerage community will be held
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With the owner's permission, a For Sale sign will be placed on the property
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A Drone video will be produced and used in advertising.
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A custom color property brochure will be created, posted on your web page and printed and left on site
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A custom video will be created that showcases your home will be posted on your web page, YouTube, Facebook, Instagram, and other major Real Estate outlets. Circulation will be global
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Facebook and Instagram campaigns will be generated and run periodically through each week directly into the feeds of potential clients interested in your property
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A custom e-mail blast with photos and a link to the property website will be sent to 3,000 of personal and business contacts
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We can design and mail over 2000 "Just Listed" postcards that will be mailed to area residents for an additional fee.
PRESENTATION
Preparing Your Home for Sale
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Decluttering, cleaning thoroughly, putting a fresh coat of paint on the walls and getting rid of any odors will also help you make a good impression on buyers.
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Cleaning - (deep clean to start, bi-weekly thereafter)
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Staging (optional)
DIGITAL MARKETING CAMPAIGNS
In-stream advertising based on Google search queries. Keyword targeting within Google AdWords
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Facebook pre-roll ads—commercials ahead of videos
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YouTube pre-roll ads—commercials ahead of videos
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Instagram Stories - Open House
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Facebook Stories - Open House
We’ve designed our video advertising options to reflect the way people actually consume video—from bite-sized videos they watch with on the go, to longer video styles they watch on the couch.
24-HOUR INTERNET EXPOSURE
The property will be featured on the following real estate websites:
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HomeQwest.com
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Realtor.com
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Zillow.com
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Trulia.com
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Facebook.com
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Facebook Ads
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Instagram.com
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YouTube.com
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Linkedin.com
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Twitter.com
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RedFin.com
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Craigslist.com
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Hotpads.com
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Homeseekers.com
The property will be featured on HomeQwest social
networks:
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Facebook.com (5,000+ friends and followers)
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Instagram.com (48,000+ photo followers)
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LinkedIn.com (65,000+ followers)
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Twitter.com (500+ Twitter followers)
SELLING OR BUYING A HOME
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